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befall good shows
Rerun spree is whacking #s for new episodes
By Mike Jasik
Here we go again.
Another week of repeats has brought a beating to network ratings and depressing numbers for the few new entries available.
Weeks of repeat-heavy network schedules have frustrated viewers and they have subsequently turned away, assuming that everything’s in repeats.
As a results, new episodes of a number of hit shows have seen serious declines in viewers.
NBC’s “Just Shoot Me” and “Will & Grace” suffered without a new “Friends” to kick off the night, sliding 21 and 13 percent, respectively, from the first week of March, when the episodes were new and viewers were still fresh from February sweeps.
Fox’s “The Simpsons” and “Malcolm in the Middle” slipped 15 and 21 percent, respectively, from that same week.
Loads of reruns haven't helped Fox’s “Bernie Mac,” as the freshman comedy lost 22 percent of its adult 18-49 audience from the same week in March.
ABC’s “NYPD Blue” fell 13 percent, while NBC’s “Crossing Jordan” and lead-in “Third Watch” tumbled 10 and 19 percent, respectively.
Though it relies on no lead-in, CBS’s “Survivor: Marquesas” fell 15 percent from the first week in March, very likely losing viewers that would have shown up early for their “CSI.”
Though in repeats, “CSI” still pulled in over 22 million viewers as the week’s most-watched program and finished fifth in adult 18-49 ratings.
All the networks finished well below their season average for the week.
NBC collected the win in adults 18-49 with a measly 4.0 rating. CBS and Fox tied for second with a 3.2, ABC had a 2.7, WB a 1.6 and UPN a 1.4.
Two of midseason’s most adept bubble-balancers, NBC’s “Watching Ellie” and “Andy Richter Controls the Universe,” slipped out of the comfort zone last week.
Each posted a barely acceptable 3.3 adult 18-49 rating, which is easier for Fox to swallow due to the lower cost of filming “Richter.”
Near the end of its run, ABC’s “The Bachelor” inched up again to a 4.6 in adults 18-49, becoming the network’s highest-rated show of the week.
And it’s not just the young ones that have been taken in by the hopeful-romance-but-probably-just-some-nookie reality series. “The Bachelor” also ranked 20th in households and drew over 11 million total viewers.
CBS escaped with a slim win over NBC in household ratings, partly due to another strong performance from an original movie.
Like last week’s “The Pilot’s Wife, “Two Against Time” ranked high in households, in 14th place with nearly 12 million total viewers, but attracted little attention among the adult 18-49 set, where it garnered a weak 2.9 rating.
CBS for the week got by with a 7.2/12 household rating and share. NBC posted a 7.1/12, ABC a 5.1/9, Fox a 4.4/7, WB a 2.4/4 and UPN a 2.2/4.
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PRIMETIME AVERAGES BY NETWORK Week Ending April 21, 2002 |
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|
HOUSEHOLDS |
PERSONS 2+ | ADULTS 18-49 | ||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
|
CBS |
7.2 |
7650 |
12 |
4.0 |
10710 |
11 |
3.2 |
4010 |
9 |
|
NBC |
7.1 |
7440 |
12 |
3.8 |
10350 |
11 |
4.0 |
5120 |
12 |
|
ABC |
5.1 |
5400 |
9 |
2.8 |
7620 |
8 |
2.7 |
3440 |
8 |
|
FOX |
4.4 |
4630 |
7 |
2.6 |
6930 |
7 |
3.2 |
4010 |
9 |
|
WB |
2.4 |
2530 |
4 |
1.3 |
3620 |
4 |
1.6 |
2100 |
5 |
|
UPN |
2.2 |
2290 |
4 |
1.3 |
3410 |
3 |
1.4 |
1840 |
4 |
|
PAX |
0.8 |
850 |
1 |
0.4 |
1160 |
1 |
0.3 |
360 |
1 |
|
Source: Nielsen Media
Research |
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SEASON-TO-DATE |
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|
|
HOUSEHOLDS |
PERSONS 2+ |
ADULTS 18-49 |
||||||
|
Net |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
Rtg |
(000) |
SHR |
| NBC |
8.8 |
9340 |
15 |
5.0 |
13510 |
13 |
5.2 |
6670 |
14 |
| CBS |
8.1 |
8540 |
13 |
4.5 |
12230 |
12 |
3.9 |
4940 |
10 |
| ABC |
6.4 |
6740 |
10 |
3.6 |
9770 |
9 |
3.6 |
4590 |
10 |
| FOX |
5.8 |
6120 |
9 |
3.5 |
9380 |
9 |
4.1 |
5190 |
11 |
| UPN |
2.7 |
2830 |
4 |
1.6 |
4320 |
4 |
1.9 |
2360 |
5 |
| WB |
2.4 |
2560 |
4 |
1.4 |
3710 |
3 |
1.6 |
2010 |
4 |
| PAX |
0.9 |
960 |
1 |
0.5 |
1300 |
1 |
0.3 |
430 |
1 |
|
Source: Nielsen Media
Research |
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|
NETWORK TV |
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|
|
|
ADULTS 18-49 |
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|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
| 1 | WILL & GRACE | NBC | 8.4 | 22 | 10640 |
| 2 | FRIENDS-SP | NBC | 8.3 | 23 | 10560 |
| 3 | FRIENDS | CBS | 8.0 | 24 | 10180 |
| 3 | SURVIVOR: MARQUESAS | CBS | 8.0 | 23 | 10170 |
| 5 | CSI | CBS | 7.8 | 20 | 9930 |
| 6 | JUST SHOOT ME | NBC | 6.3 | 16 | 7970 |
| 7 | ER | NBC | 6.2 | 17 | 7900 |
| 8 | THE SIMPSONS | NBC | 6.0 | 16 | 7640 |
| 9 | FEAR FACTOR | NBC | 5.8 | 18 | 7440 |
| 10 | MALCOLM IN THE MIDDLE | NBC | 5.6 | 14 | 7190 |
| Source:
Nielsen Media Research
|
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NETWORK TV |
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|
|
|
HOUSEHOLDS |
PERSONS 2+ |
||||
|
# |
PROGRAMS |
Net |
Rtg% |
Shr |
(000) |
# |
Rtg% |
(000) |
|
1 |
CSI |
CBS |
13.9 |
22 |
14667 |
1 |
8.2 |
22105 |
|
2 |
SURVIVOR: MARQUESAS |
CBS |
11.5 |
20 |
12085 |
2 |
7.4 |
19877 |
|
3 |
FRIENDS-SP. |
NBC |
11.2 |
19 |
11842 |
3 |
6.4 |
17169 |
|
4 |
60 MINUTES |
CBS |
10.9 |
20 |
11521 |
5 |
6.1 |
16500 |
|
4 |
FRIENDS |
NBC |
10.9 |
19 |
11512 |
4 |
6.3 |
16974 |
|
6 |
EVERYBODY LOVES RAYMOND |
CBS |
10.5 |
16 |
11039 |
7 |
5.8 |
15714 |
|
6 |
LAW AND ORDER |
NBC |
10.5 |
18 |
11064 |
8 |
5.5 |
14794 |
|
8 |
WILL & GRACE |
NBC |
10.4 |
17 |
10948 |
6 |
5.9 |
15808 |
|
9 |
BECKER |
CBS |
8.9 |
14 |
9416 |
9 |
4.8 |
12978 |
|
9 |
PRIMETIME THURSDAY |
ABC |
8.9 |
15 |
9437 |
14 |
4.7 |
12671 |
|
11 |
CROSSING JORDAN |
NBC |
8.8 |
15 |
9311 |
9 |
4.8 |
12984 |
|
11 |
E.R. |
NBC |
8.8 |
15 |
9288 |
9 |
4.8 |
12919 |
|
11 |
LAW AND ORDER:SVU |
NBC |
8.8 |
16 |
9258 |
9 |
4.8 |
12909 |
|
14 |
CBS SUNDAY MOVIE |
CBS |
8.5 |
14 |
8917 |
18 |
4.3 |
11630 |
|
15 |
LAW AND ORDER-SP |
NBC |
8.1 |
13 |
8561 |
15 |
4.5 |
12269 |
|
16 |
FEAR FACTOR |
NBC |
7.8 |
13 |
8229 |
9 |
4.8 |
12920 |
|
16 |
NYPD BLUE |
ABC |
7.8 |
12 |
8249 |
20 |
4.2 |
11447 |
|
18 |
JUDGING AMY |
CBS |
7.7 |
13 |
8173 |
25 |
4.0 |
10697 |
|
18 |
JUST SHOOT ME |
NBC |
7.7 |
12 |
8099 |
18 |
4.3 |
11514 |
|
20 |
BACHELOR, THE |
ABC |
7.6 |
12 |
8048 |
24 |
4.1 |
11060 |
|
20 |
EDUCATION OF MAX BICKFORD |
CBS |
7.6 |
12 |
7972 |
20 |
4.2 |
11349 |
|
20 |
FRASIER |
NBC |
7.6 |
12 |
8010 |
20 |
4.2 |
11206 |
|
23 |
LAW AND ORDER:CRIM INTENT |
NBC |
7.5 |
11 |
7926 |
20 |
4.2 |
11451 |
|
24 |
AGENCY, THE |
CBS |
7.3 |
13 |
7734 |
27 |
3.9 |
10608 |
|
24 |
WEST WING |
NBC |
7.3 |
12 |
7685 |
29 |
3.8 |
10150 |
|
Source: Nielsen Media
Research |
||||||||
|
CABLE TV |
|||||
| BASIC CABLE | |||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % | (000) |
|
1 |
OSBOURNES |
MTV |
4326 |
4.1 |
6040 |
|
2 |
WWF ENTERTAINMENT (RAW ZONE) |
TNN |
4268 |
4.0 |
6923 |
|
3 |
PRIME MOVIE |
LIF |
4030 |
3.8 |
5418 |
|
4 |
WWF ENTERTAINMENT (RAW) |
TNN |
3815 |
3.6 |
6338 |
|
5 |
REAL WORLD XI |
MTV |
3755 |
3.6 |
4726 |
|
6 |
WINSTON CUP RACE |
FX |
3414 |
3.2 |
5386 |
|
7 |
SUPERSTATION SUN SHOWCASE (LIFE) |
TBS |
3337 |
3.2 |
5080 |
|
8 |
SUNDAY MOVIE II (WE WERE THE MULVANEYS) |
LIF |
2964 |
2.8 |
3491 |
|
9 |
SPONGEBOB |
NICK |
2937 |
2.8 |
4330 |
|
10 |
SPONGEBOB |
NICK |
2870 |
2.7 |
4115 |
|
11 |
SPONGEBOB |
NICK |
2774 |
2.6 |
3787 |
|
12 |
SPONGEBOB |
NICK |
2696 |
2.6 |
3622 |
|
13 |
MUMMY, THE(S)-04/14/2002 |
TNT |
2668 |
2.5 |
4171 |
|
14 |
SPONGEBOB |
NICK |
2588 |
2.5 |
4106 |
|
15 |
RUGRATS |
NICK |
2516 |
2.4 |
3885 |
|
PAY CABLE |
|||||
|
House- |
House- holds |
Persons 2+ |
|||
|
# |
PROGRAM NAME |
Net |
(000) |
Rtg % |
(000) |
|
1 |
SIX FEET UNDER |
HBO |
4189 |
4.0 |
6099 |
|
2 |
SOPRANOS, THE |
HBO |
2909 |
2.8 |
4264 |
|
3 |
JOHN LEGUIZAMOS SEXAHOLIX(S)-04/13/2002 |
HBO |
2640 |
2.5 |
3463 |
|
4 |
KINGDOM COME |
HBO |
2345 |
2.2 |
3373 |
|
5 |
SOUTHERN COMFORT (AU)(S)-04/14/2002 |
HBO |
2017 |
1.9 |
2757 |
*Coverage area ratings are within each cable network's universe. |
|||||
|
SYNDICATION |
||||
|
|
Households |
Households |
||
|
# |
PROGRAM NAME |
Syndicator |
Rtg % | (000) |
|
1 |
WHEEL OF FORTUNE |
KIN |
9.7 |
10201 |
|
2 |
JEOPARDY |
KIN |
8.2 |
8664 |
|
3 |
FRIENDS-SYN (AT) |
WB |
7.0 |
7334 |
|
4 |
SEINFELD (AT) |
CTS |
6.3 |
6679 |
|
5 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.2 |
6538 |
|
6 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
6.0 |
6361 |
|
6 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
6.0 |
6291 |
|
8 |
JUDGE JUDY (AT) |
PRM |
5.6 |
5871 |
|
9 |
SEINFELD-WKND (AT) |
CTS |
4.9 |
5158 |
|
10 |
WHEEL OF FORTUNE WKND |
KIN |
3.7 |
3947 |
|
Source: Nielsen Media Research |
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SPANISH-LANGUAGE TELEVISION
|
|||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
|
1 |
AMIGAS Y RIVALES-WED |
UNV |
27.5 |
2803 |
|
|
2 |
AMIGAS Y RIVALES-TUE |
UNV |
26.9 |
2749 |
|
|
3 |
AMIGAS Y RIVALES-MON |
UNV |
26.1 |
2667 |
|
|
4 |
AMIGAS Y RIVALES-THU |
UNV |
26.0 |
2648 |
|
|
5 |
SALOME MON |
UNV |
25.1 |
2563 |
|
|
5 |
SALOME WED |
UNV |
25.1 |
2559 |
|
|
7 |
SALOME TUE |
UNV |
24.7 |
2523 |
|
|
8 |
SALOME THU |
UNV |
23.4 |
2385 |
|
|
9 |
AMIGAS Y RIVALES-FRI |
UNV |
23.2 |
2361 |
|
|
10 |
SALOME FRI |
UNV |
22.6 |
2310 |
|
|
11 |
CRISTINA-MON |
UNV |
21.6 |
2208 |
|
|
12 |
INTRUSA MON |
UNV |
20.1 |
2052 |
|
|
12 |
INTRUSA WED |
UNV |
20.1 |
2051 |
|
|
14 |
INTRUSA THU |
UNV |
19.7 |
2011 |
|
|
15 |
INTRUSA TUE |
UNV |
19.3 |
1966 |
|
|
16 |
DON FRANCISCO PRESENTA-WE |
UNV |
17.9 |
1826 |
|
|
17 |
INTRUSA FRI |
UNV |
17.6 |
1791 |
|
|
18 |
PICA Y SE EXTIENDE THU |
UNV |
17.5 |
1781 |
|
|
19 |
AQUI Y AHORA-TUE |
UNV |
17.0 |
1731 |
|
|
20 |
METICHES-FRI |
UNV |
14.4 |
1467 |
|
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SPANISH LANGUAGE CABLE NETWORKS |
|||||
|
# |
PROGRAMS |
Net |
NHTI |
Projection |
|
|
1 |
FUTBOL-SABADO (2) |
GALA |
2.5 |
260 |
|
|
2 |
CONCIERTA INT (MON) II |
GALA |
0.5 |
47 |
|
|
2 |
EN LA JUGADA |
GALA |
0.5 |
46 |
|
|
4 |
BOXEO: EN ESTA ESQUINA |
GALA |
0.4 |
37 |
|
|
4 |
FURCIO |
GALA |
0.4 |
37 |
|
|
* NHTI ratings and
projections are based on 10.2 million Hispanic TV homes in the U.S. * For inclusion in the rankings, telecasts must be promoted as distinct programs and must be of 5 minutes minimum duration. Copyright 2002 Nielsen Media Research |
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|
NETWORK
SPORTS |
|||||||
|
|
House- |
House- |
House- |
Persons 2+ |
|||
|
# |
Net |
PROGRAMS |
Episode |
US Rtg% |
Shr |
(000) |
(000) |
| 1 |
CBS |
MASTERS GOLF TOURN.- SUN(S)- 04/14/2002 |
9.2 |
22 |
9694 |
13085 |
|
| 2 |
CBS |
MASTERS GOLF TOURN. SAT.(S)- 04/13/2002 |
6.4 |
17 |
6774 |
8711 |
|
| 3 |
NBC |
NBA BASKETBALL GM3 |
LA LAKERS AT PORTLAND |
4.0 |
8 |
4210 |
5663 |
| 4 |
UPN |
WWF SMACK- |
3.7 |
6 |
3943 |
6134 |
|
| 5 |
FOX |
FOX NASCAR WINSTON CP-MON(S)- 04/08/2002 |
SAMSUNG/ RADIO SHACK 500-TX |
2.3 |
8 |
2453 |
3392 |
| 6 |
NBC |
NBA BASKETBALL |
PHILLY AT ORLANDO |
2.1 |
6 |
2258 |
2600 |
| 7 |
NBC |
NBA BASKETBALL GM 2-SUN |
CHARLOTTE AT MILWAUKEE |
2.1 |
5 |
2170 |
2433 |
| 8 |
CBS |
CBS SPORTS SPEC- |
LIFE & TIMES OF BOBBY JONES |
1.5 |
5 |
1603 |
1952 |
| 9 |
FOX |
TOYOTA LNG BCH GRAND PRIX(S)- 04/14/2002 |
1.0 |
2 |
1042 |
1261 |
|
| 10 |
ABC |
WRLD SHORT TRACK SPEED SK(S)- 04/13/2002 |
0.7 |
2 |
759 |
1037 |
|
| 11 |
PAX |
WAL-MART FLW TOUR |
0.1 |
0 |
102 |
<< |
|
| 12 |
PAX |
WUSA WOMENS SOCCER |
BOSTON AT SAN JOSE |
0.1 |
0 |
81 |
<< |
|
Source: Nielsen Media Research |
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April 24, 2002 © 2002 Media Life
-Mike Jasik is a staff writer for Media Life
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