|
|
|
hardly a disaster
Viewers 18-49 up a tad, tho' total viewing sank
By Toni Fitzgerald
You might think that a longer telecast for the Tony Awards, which are even less hip than the fading Oscars or Emmys, would mean a smaller audience of adults 18-49.
Perhaps it was the gay male kiss or perhaps it was the addition of hottie host Hugh Jackman (of “X-Men,” not “Man of La Mancha”).
For whichever reason, the Tonys actually performed slightly better this year among 18-49s even though household ratings and viewership levels slid to record lows.
CBS decided to expand its coverage of the awards show to three hours from the traditional two this year.
In the past, an hour of technical and minor awards were presented on PBS before the major categories were recognized from 9 to 11 on CBS.
This year CBS consolidated the entire affair on one network.
That seemed like a counter-intuitive decision, considering that the audience had been slipping for the show anyway, despite the large-looming presence of the very contemporary hit “The Producers” two years ago.
This year’s awards averaged a 1.9 rating and 5 share among 18-49s while facing Game 3 of the NBA Finals on ABC and the ever-popular “Law & Order: Criminal Intent” in reruns on NBC.
Is a 1.9 rating really something to brag about? Only when it represents a 19 percent increase from the previous year’s 1.6/4.
Among 25-54s the awards were up even more, increasing by 30 percent versus last year to a 2.6/6. Last year the show averaged a 2.0/5.
A more modern awards ceremony may have helped boost viewership. The gay-themed play “Take Me Out” won several awards. A man playing a woman secured best actor in a musical.
And British newspapers have been abuzz because the winners of best score for “Hairspray” shared a full kiss during the Sunday broadcast, though the story hasn’t been so prevalent in the American press.
CBS received 78 complaints about the liplock, a fairly small proportion of those watching.
Among total viewers the show performed pretty poorly. Last year’s record-low 7.98 million dipped to 7.95 million this year.
Also Sunday night, Barbara Walters’ interview with Sen. Hillary Rodham Clinton had to air at 7 p.m. in parts of the country in deference to the NBA finals on ABC.
Babs only managed a 3.7 rating, tying for No. 24 in that early slot. Still, it was quite popular among viewers, attracting ABC’s biggest summer audience (13.5 million) since September 1995.
NBC’s “For Love or Money” debuted to strong numbers in its Monday slot, and may keep those numbers into next week thanks to Monday’s revelation that the bachelor had been a disciplinary problem in the military.
Fox's “American Idol” spinoff “American Juniors” registered the biggest debut with a 4.8 Tuesday, the highest-ranked original program of the week.
|
PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
NBC |
6.3 |
6680 |
11 |
3.3 |
9050 |
10 |
3.3 |
4300 |
10 |
|
CBS |
6.2 |
6580 |
11 |
3.3 |
9050 |
10 |
2.6 |
3330 |
8 |
|
ABC |
4.5 |
4840 |
8 |
2.5 |
6770 |
8 |
2.7 |
3430 |
9 |
|
FOX |
4.3 |
4620 |
8 |
2.5 |
6770 |
7 |
2.9 |
3740 |
9 |
|
UPN |
2.1 |
2230 |
4 |
1.1 |
2970 |
3 |
1.2 |
1590 |
4 |
|
WB |
1.9 |
2030 |
3 |
1.0 |
2700 |
3 |
1.1 |
1390 |
3 |
|
PAX |
0.8 |
840 |
1 |
0.4 |
1060 |
1 |
0.2 |
320 |
1 |
|
* Each rating point is equivalent to 1.067 million homes
|
|||||||||
|
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK |
|||||||||
|
Network |
Households* |
People 2+ |
Adults 18-49 |
||||||
|
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
Rtg% |
(000) |
Shr |
|
|
CBS |
8.1 |
8660 |
13 |
4.5 |
12300 |
12 |
3.8 |
4830 |
10 |
|
NBC |
7.6 |
8110 |
12 |
4.2 |
11440 |
11 |
4.4 |
5620 |
12 |
|
ABC |
6.2 |
6590 |
10 |
3.6 |
9720 |
9 |
3.7 |
4740 |
10 |
|
FOX |
5.9 |
6340 |
10 |
3.6 |
9740 |
9 |
4.2 |
5390 |
11 |
|
WB |
2.5 |
2710 |
4 |
1.5 |
4000 |
4 |
1.7 |
2230 |
5 |
|
UPN |
2.2 |
2390 |
4 |
1.3 |
3490 |
3 |
1.5 |
1900 |
4 |
|
PAX |
0.8 |
870 |
1 |
0.4 |
1150 |
1 |
0.3 |
360 |
1 |
|
* Each rating point is equivalent to 1.067 million homes |
|||||||||
|
NETWORK TV |
||||||||
|
# |
PROGRAMS |
Net |
HOUSEHOLDS |
PERSONS 2+ |
||||
|
Rtg% |
Shr |
(000) |
RANK |
Rtg% |
(000) |
|||
|
1 |
EVERYBODY LOVES RAYMOND |
CBS |
10.1 |
16 |
10787 |
1 |
5.6 |
15268 |
|
2 |
CSI |
CBS |
9.8 |
17 |
10497 |
2 |
5.4 |
14748 |
|
3 |
ABC NEWS SPECIAL-6/8(S) |
ABC |
9.6 |
18 |
10252 |
3 |
5.0 |
13529 |
|
4 |
CSI: MIAMI |
CBS |
9.1 |
15 |
9670 |
3 |
5.0 |
13728 |
|
4 |
LAW AND ORDER |
NBC |
9.1 |
16 |
9692 |
6 |
4.7 |
12792 |
|
6 |
WITHOUT A TRACE |
CBS |
9.0 |
16 |
9614 |
6 |
4.7 |
12677 |
|
7 |
LAW AND ORDER:CRIM INTENT |
NBC |
8.8 |
14 |
9356 |
5 |
4.8 |
12947 |
|
8 |
STILL STANDING |
CBS |
8.5 |
14 |
9061 |
6 |
4.7 |
12888 |
|
9 |
LAW AND ORDER WED 9PM |
NBC |
8.1 |
13 |
8644 |
11 |
4.3 |
11735 |
|
10 |
LAW AND ORDER:SVU |
NBC |
8.0 |
15 |
8514 |
11 |
4.3 |
11808 |
|
11 |
MISS UNIVERSE PAGEANT.(S) |
NBC |
7.9 |
13 |
8418 |
9 |
4.4 |
12074 |
|
12 |
48 HOURS INVESTIGATES |
CBS |
7.7 |
13 |
8193 |
15 |
3.9 |
10662 |
|
13 |
YES, DEAR |
CBS |
7.4 |
12 |
7886 |
13 |
4.0 |
10843 |
|
14 |
AMERICAN JUNIORS-TUES |
FOX |
7.3 |
12 |
7829 |
9 |
4.4 |
11943 |
|
15 |
60 MINUTES II - 9PM |
CBS |
7.1 |
12 |
7569 |
17 |
3.7 |
9998 |
|
15 |
DATELINE FRI-SUMMER 2 HR |
NBC |
7.1 |
13 |
7558 |
19 |
3.6 |
9921 |
|
17 |
60 MINUTES |
CBS |
7.0 |
13 |
7441 |
19 |
3.6 |
9765 |
|
17 |
FOR LOVE OR MONEY |
NBC |
7.0 |
11 |
7484 |
16 |
3.8 |
10230 |
|
17 |
NBA FINALS ON ABC-GM 3(S) |
ABC |
7.0 |
12 |
7510 |
13 |
4.0 |
10756 |
|
20 |
CRIME AND PUNISHMENT |
NBC |
6.7 |
12 |
7190 |
19 |
3.6 |
9674 |
|
20 |
FRASIER-THU 9:30P |
NBC |
6.7 |
11 |
7120 |
22 |
3.5 |
9420 |
|
20 |
FRIENDS |
NBC |
6.7 |
13 |
7159 |
22 |
3.5 |
9626 |
|
23 |
FAME |
NBC |
6.6 |
12 |
7067 |
17 |
3.7 |
9949 |
|
23 |
KING OF QUEENS |
CBS |
6.6 |
12 |
7045 |
22 |
3.5 |
9516 |
|
25 |
E.R. |
NBC |
6.4 |
11 |
6797 |
27 |
3.3 |
8847 |
|
25 |
NBA FINALS ON ABC-GM 1(S) |
ABC |
6.4 |
11 |
6793 |
22 |
3.5 |
9604 |
|
25 |
WILL & GRACE |
NBC |
6.4 |
11 |
6841 |
27 |
3.3 |
9072 |
|
Source: Nielsen Media Research
|
||||||||
|
TOP 30 PROGRAMS - BROADCAST TV |
||||
|
Rank |
Program |
Net |
Rtg% |
In Millions |
|
1 |
EVERYBODY LOVES RAYMOND |
CBS |
5.6 |
7.22 |
|
2 |
CSI: MIAMI – SPCL |
CBS |
4.9 |
6.28 |
|
2 |
CSI |
CBS |
4.9 |
6.36 |
|
4 |
AMERICAN JUNIORS-TUES |
FOX |
4.8 |
6.23 |
|
5 |
FOR LOVE OR MONEY |
NBC |
4.7 |
6.11 |
|
5 |
STILL STANDING |
CBS |
4.7 |
6.11 |
|
7 |
NBA FINALS ON ABC-GM 3 |
ABC |
4.4 |
5.62 |
|
7 |
LAW & ORDER |
NBC |
4.4 |
5.71 |
|
9 |
MISS UNIVERSE PAGEANT |
NBC |
4.3 |
5.55 |
|
9 |
LAW & ORDER: CRIM INTENT |
NBC |
4.3 |
5.58 |
|
9 |
WILL & GRACE |
NBC |
4.3 |
5.52 |
|
12 |
SIMPSONS |
FOX |
4.2 |
5.45 |
|
13 |
NBA FINALS ON ABC-GM 1 |
ABC |
4.0 |
5.11 |
|
13 |
WITHOUT A TRACE |
CBS |
4.0 |
5.21 |
|
13 |
FRIENDS |
NBC |
4.0 |
5.18 |
|
13 |
THAT ‘70S SHOW SPC |
FOX |
4.0 |
5.09 |
|
17 |
YES, DEAR |
CBS |
3.9 |
4.96 |
|
17 |
FRASIER-THU 9:30 PM |
NBC |
3.9 |
5.07 |
|
17 |
FEAR FACTOR |
NBC |
3.9 |
4.98 |
|
20 |
ACCORDING TO JIM |
ABC |
3.8 |
4.88 |
|
20 |
LAW & ORDER: SVU |
NBC |
3.8 |
4.95 |
|
20 |
LAW & ORDER WED 9 PM |
NBC |
3.8 |
4.84 |
|
20 |
ER |
NBC |
3.8 |
4.87 |
|
24 |
ABC NEWS SPECIAL-6/8 |
ABC |
3.7 |
4.72 |
|
24 |
BERNIE MAC |
FOX |
3.7 |
4.77 |
|
24 |
SCRUBS |
NBC |
3.7 |
4.76 |
|
27 |
KING OF THE HILL 2 |
FOX |
3.5 |
4.56 |
|
28 |
DOG EAT DOG |
NBC |
3.4 |
4.42 |
|
29 |
NBA FINALS ON ABC-GM 2 |
ABC |
3.3 |
4.19 |
|
29 |
FAME |
NBC |
3.3 |
4.29 |
|
29 |
CRIME AND PUNISHMENT |
NBC |
3.3 |
4.27 |
|
29 |
MALCOLM IN THE MIDDLE |
FOX |
3.3 |
4.23 |
|
29 |
THAT ‘70S SHOW |
FOX |
3.3 |
4.30 |
|
Source: ABC Networks, based on
data from Nielsen Media Research
|
||||
|
CABLE TV |
|||||
|
BASIC CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg |
(000) |
|||
|
1 |
NBA PLAYOFFS (SPURS/MAVERICKS) |
TNT |
4295 |
4.0 |
5798 |
|
2 |
NBA PLAYOFFS (MAVERICKS/SPURS) |
TNT |
3952 |
3.7 |
5255 |
|
3 |
FX ORIGINAL MOVIE(S)6/01 (44 MINUTES) |
FX |
3890 |
3.6 |
6099 |
|
4 |
WINSTON CUP RACE |
FX |
3807 |
3.6 |
5377 |
|
5 |
WWE ENTERTAINMENT (WWE RAW ZONE) |
TNN |
3255 |
3.1 |
4757 |
|
6 |
WWE ENTERTAINMENT (WWE RAW) |
TNN |
3077 |
2.9 |
4560 |
|
7 |
SPONGEBOB |
NICK |
2947 |
2.8 |
4040 |
|
8 |
LAW & ORDER |
TNT |
2894 |
2.7 |
3690 |
|
9 |
SPONGEBOB |
NICK |
2687 |
2.5 |
3554 |
|
10 |
FAIRLY ODD PARENTS |
NICK |
2670 |
2.5 |
3746 |
|
11 |
TRADING SPACES |
TLC |
2643 |
2.5 |
3640 |
|
12 |
FAIRLY ODD PARENTS |
NICK |
2607 |
2.4 |
3854 |
|
13 |
LAW & ORDER |
TNT |
2545 |
2.4 |
3554 |
|
14 |
LAW & ORDER |
TNT |
2537 |
2.4 |
3244 |
|
15 |
SPONGEBOB |
NICK |
2531 |
2.4 |
3551 |
|
PAY CABLE |
|||||
|
# |
PROGRAM NAME |
NET |
Households |
Persons 2+ |
|
|
(000) |
Rtg% |
(000) |
|||
|
1 |
SIX FEET UNDER |
HBO |
3796 |
3.6 |
5775 |
|
2 |
WIRE, THE |
HBO |
2982 |
2.8 |
4430 |
|
3 |
SOPRANOS, THE |
HBO |
2643 |
2.5 |
3792 |
|
4 |
TRAINING DAY |
HBO |
2033 |
1.9 |
3116 |
|
5 |
HARRY POTTER SORCERERS ST6/01 |
HBO |
1979 |
1.9 |
3011 |
|
Total U.S. ratings and household projections are based on
106.7 million TV homes. |
|||||
|
SYNDICATION |
||||
|
# |
PROGRAMS |
Syndicator |
Households |
|
|
US Rtg% |
(000) |
|||
|
1 |
WHEEL OF FORTUNE |
KIN |
8.3 |
8837 |
|
2 |
JEOPARDY |
KIN |
6.6 |
7043 |
|
3 |
SEINFELD (AT) |
SPT |
6.3 |
6765 |
|
4 |
FRIENDS-SYN (AT) |
WB |
6.0 |
6401 |
|
4 |
OPRAH WINFREY SHOW (AT) |
KIN |
6.0 |
6402 |
|
6 |
SEINFELD-WKND (AT) |
SPT |
5.8 |
6187 |
|
7 |
EVRY LVS RAYMOND-SYN (AT) |
KIN |
5.5 |
5885 |
|
8 |
ENTERTAINMENT TONIGHT(AT) |
PRM |
4.8 |
5102 |
|
9 |
DR. PHIL SHOW |
KIN |
4.7 |
4981 |
|
10 |
JUDGE JUDY (AT) |
PRM |
4.6 |
4958 |
|
Source:
Nielsen Media Research
|
||||
|
SPANISH-LANGUAGE TELEVISION |
||||
|
# |
PROGRAMS |
Net |
NHTI* |
Projection |
|
1 |
ENTRE EL AMOR Y ODIO TUE |
UNI |
24.5 |
2381 |
|
2 |
ENTRE EL AMOR Y ODIO WED |
UNI |
24.1 |
2349 |
|
3 |
ENTRE EL AMOR Y ODIO THU |
UNI |
23.4 |
2276 |
|
4 |
ENTRE EL AMOR Y ODIO FRI |
UNI |
22.6 |
2201 |
|
5 |
ENTRE EL AMOR Y ODIO MON |
UNI |
21.8 |
2116 |
|
6 |
VIAS DEL AMOR TUE |
UNI |
20.7 |
2013 |
|
7 |
VIAS DEL AMOR WED |
UNI |
20.6 |
2007 |
|
8 |
VIAS DEL AMOR THU |
UNI |
19.7 |
1921 |
|
8 |
GATA SALVAJE-THU |
UNI |
19.7 |
1920 |
|
10 |
VIAS DEL AMOR FRI |
UNI |
19.2 |
1863 |
|
11 |
GATA SALVAJE-TUE |
UNI |
19.0 |
1846 |
|
11 |
DON FRANCISCO PRESENTA-WE |
UNI |
19.0 |
1846 |
|
13 |
CASOS VIDA R: ED. ESP FRI |
UNI |
18.9 |
1842 |
|
14 |
CRISTINA-MON |
UNI |
18.1 |
1758 |
|
15 |
VIAS DEL AMOR MON |
UNI |
17.9 |
1746 |
|
16 |
AQUI Y AHORA-THU |
UNI |
17.6 |
1711 |
|
17 |
GATA SALVAJE-WED |
UNI |
16.8 |
1635 |
|
18 |
VER PARA CREER-TUE |
UNI |
16.1 |
1567 |
|
19 |
SABADO GIGANTE-SAT |
UNI |
14.2 |
1378 |
|
20 |
GATA SALVAJE-FRI |
UNI |
13.5 |
1317 |
|
* Nielsen
Hispanic Television Index; ratings based on 9.7 million Hispanic
TV homes. |
||||
|
NETWORK SPORTS |
|||||||
|
NETWORK TV |
Net |
Episode |
Households |
Persons 2+ |
|||
|
# |
PROGRAMS |
US Rtg% |
Shr |
(000) |
(000) |
||
|
1 |
WWE SMCKDWN! |
UPN |
3.4 |
6 |
3648 |
5293 |
|
|
2 |
MEMORIAL TOURNAMENT SUN |
CBS |
3.1 |
8 |
3336 |
4008 |
|
|
3 |
MEMORIAL TOURNAMENT SAT |
CBS |
2.7 |
8 |
2931 |
3353 |
|
|
4 |
FOX SAT. BASEBALL |
FOX |
VAR. TEAMS |
2.4 |
7 |
2584 |
3319 |
|
5 |
ABC STANLEY CUP FINAL-GM3 |
ABC |
NJ |
2.0 |
4 |
2167 |
3101 |
|
6 |
FRENCH OPEN |
NBC |
1.9 |
6 |
2009 |
2259 |
|
|
7 |
FRENCH OPEN TENNIS SAT |
NBC |
1.5 |
5 |
1589 |
1742 |
|
|
8 |
MEMORIAL TRNMENT HLITE-TH(S) |
CBS |
1.4 |
5 |
1465 |
1568 |
|
|
9 |
MEMORIAL |
CBS |
1.3 |
5 |
1334 |
1621 |
|
|
10 |
NBC AFL PLAYOFF |
NBC |
NY AT ORL |
1.0 |
2 |
1021 |
1094 |
|
11 |
PGA TOUR '03 |
CBS |
WOMEN IN GOLF |
0.9 |
3 |
936 |
1120 |
|
12 |
THIS WEEK IN |
FOX |
0.9 |
3 |
960 |
1130 |
|
|
13 |
NBC AFL PLAYOFF-SAT.(S) |
NBC |
DETROIT AT TB |
0.9 |
2 |
947 |
1087 |
|
14 |
NBA INSIDE STUFF-ABC |
ABC |
0.8 |
2 |
821 |
1140 |
|
|
15 |
GLOBAL EXTREMES |
ABC |
MT. EVEREST 4RUNNER |
0.8 |
2 |
879 |
976 |
|
16 |
NFL |
FOX |
RHEIN AT FRANKFURT |
0.8 |
2 |
896 |
1085 |
|
17 |
WNBA ON ABC-SAT |
ABC |
WASH |
0.7 |
2 |
784 |
1069 |
|
18 |
WUSA |
PAX |
SAN JOSE |
0.1 |
0 |
132 |
<< |
|
Source: Nielsen Media Research
|
|||||||
June 11, 2003© 2003 Media Life
-Toni Fitzgerald is a staff writer for Media Life.
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