In 2013, Nintendo began claiming ad revenue on Let's Play videos featuring its games, inciting backlash from prolific Let's Play creators such as Zack Scott.
This newly announced affiliate program will reportedly share ad revenue between Nintendo, Google, and the video's creator, but only under special circumstances - YouTubers will need to seek official permission from Nintendo before they're able to receive their share of the revenue.
IGN will keep you updated with further developments.
Nintendo most recently released Mario Kart 8, with IGN's review deeming it the best racing game the company has made in a long time. Nintendo won't be holding a live conference at this year's E3, opting instead for a digital event online. Katie Williams is a freelance writer and games journalist. She tweets at @desensitisation and hopes that one day, a bird will tweet back.