BBC News 24 has claimed to be the channel of choice for viewers last month.

The month was populated with several major news events, including Live 8, the Olympic Bid result, the IRA announcing an end to its armed campaign and the terror attacks on London.

News 24 reported a reach of 15 million viewers through July - 39% of multichannel homes - compared to 13 million (34%) for Sky News and 8.8 million (23%) for the ITV News Channel.

The station is also ahead on weekly reach, currently averaging 5 million to Sky's 4.6 million.