For generations, products promising to “turn back the clock” have been the bread and butter of the beauty industry. According to a study from Orbis Research, the global anti-aging market was worth $250 billion in 2016, while searching for the term “anti-aging” on Sephora’s website turns up 1,700 results, from the usual serums and creams to anti-aging shampoos, herbal supplements and silk pillowcases.
The fight against age is also a persistent topic in women’s media—especially glossy magazines like Condé Nast beauty bible Allure.
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